Advanced Fitness Group makes smart fitness equipment, and makes it available to everyone. We do it by challenging ourselves to sweat the details—from how you interact with the equipment to how it fits your lifestyle. The result is more than treadmills, elliptical machines, exercise bikes and functional strength trainers that look better and last longer. It’s the power to enhance the overall experience as you work toward a fitness goal.

We’re part of Johnson Health Tech: the fourth largest exercise equipment manufacturer in the world.
Johnson Health Tech has more than three decades of fitness industry experience and expertise.
A global organization with headquarters in the U.S., Europe and Asia.
Advanced Fitness Group is headquartered in Cottage Grove, Wisconsin.

We sweat the details to ensure quality.
Every key exercise equipment component comes from one of our own facilities, giving us full control over how they’re designed and built.
If a fitness equipment part is outsourced, we thoroughly audit the manufacturer to ensure that every part works together.
Our fitness equipment manufacturing facilities rank among the most sophisticated in the industry.
A full 10 percent of our exercise equipment goes through a rigorous quality inspection that includes completely taking them apart and reassembling them.

We stand behind each and every piece of exercise equipment we make.
Our warranties rank among the strongest in the industry.
We pride ourselves on offering quality in-home service, scheduled at your convenience, and only a phone call away.